The CMO Show: Mobile marketing is the new black with Kelly Slessor
21 Jun 2016
It’s a screen, screen, screen world. And this is only the beginning.
In this episode of The CMO Show, Kelly Slessor joins Mark and JV in the studio to share insights from her recent Westfield Study Tour, as well as expert advice on the world of screen-based technology and innovation.
The crucial point of mobile marketing actually occurs a mere eight seconds into interaction, says Slessor. “We will spend about eight seconds on a mobile so we’ve got less than the attention span of a goldfish when it comes to mobile,” she said.
A strong advocate for user experience-led design and functionality on mobile, Slessor also stressed the need for marketers to understand who they are talking to, before jumping into action.
“I’ve read so many reviews that said, ‘You know who I am, you know where I am, you know what I’m doing so serve me content and information based on that not on what you think you need to push in terms of a product.’”
Tune in to discover how mobile marketing is changing, what it means for the way we think (and shop), and how best to embrace a screen-led world.
Listen to the podcast here: http://www.bantermob.com.au/the-cmo-show-mobile-marketing-is-the-new-black-with-kelly-slessor/