Mobile Purchasing Technology - with more people going cashless, the need for speedy card transactions is more than ever paramount in everyday retail - Kelly Slessor's article on Mobile Purchasing Technology was recently published......
iPhone 6 rumours There’s been no leaks and no announcement from Apple to date however there’s a huge amount of speculation around the next iphone launch. According to the SMH the iphone 6 could be hitting our shores in August 2014. One thing that is commonly accepted is that the new device will have a bigger screen size of 4.7 inches and 5.5 inches......
WE all knew it, and now the science is in: Mobile banking is rubbish. By the end of 2013, more Australians are predicted to be using their mobile phones to do banking than their desktop computers, but research released this week shows they are increasingly dissatisfied with the offerings from financial institutions....
The problems consumers have encountered with mobile banking applications may inform the financial services industry as it looks to produce its own investment and superannuation apps. According to BanterMob director of mobile marketing and strategy Kelly Slessor, the wealth creation sector is not as advanced as the transactional banking sector....
WITH summer just weeks away, the countdown for that beach-ready body has begun. But many of us can't afford a personal trainer and, with life increasingly busy, we struggle to get to the gym. But don't worry, there's an app for that. If you are new to exercise and find it difficult to get started, or simply need help counting the calories, developers have come up with ways to help.
Generous Aussies are giving less in cash and small change but are donating more to charity via mobile technology. PayPal figures show that the number of donations by Aussies to charity via mobile devices has almost quadrupled in the past year, while the amount donated has almost trebled....
Superannuation funds and insurance companies made steady progress with their mobile marketing strategies in the past year, but are still challenged by engagement. As part of boutique recruitment firm Talent Web Recruitment’s superannuation and insurance mobile marketing master class, BanterMob
Mobile Marketing Breakfast for Retailers 21st February 7.30 am - 9.00 am, Level 13, 60 Margaret St Sydney NSW 2000With some retailers experiencing over 40% of traffic coming from mobile devices during Christmas 2012, it definitely was the biggest year mobile retail has ever seen. Kelly Slessor, CEO of BanterMob (Mobile Marketing Strategy and Implementation) ...
Actually, strictly speaking, in Australia at least, not everyone is doing it. Doing what I hear you ask? Doing the smart thing in the current retail climate is my answer - engaging in building an effective full m-commerce website. Unlike the US, where m-commerce is considered de rigeur, Australian retailers are yet to get with the profit making program and understand exactly what having a mobile reactive website means....