Tag: mobile strategy


The Mobile Morning Break - May

The Mobile Morning Break | May

iPhone 6 rumours There’s been no leaks and no announcement from Apple to date however there’s a huge amount of speculation around the next iphone launch. According to the SMH the iphone 6 could be hitting our shores in August 2014. One thing that is commonly accepted is that the new device will have a bigger screen size of 4.7 inches and 5.5 inches......


Back To The (Mobile) Future

BanterMob Mobile Marketing Retailers Breakfast

Thursday 24th July, 7.30am The BanterMob Mobile Marketing Retailers Breakfast will take place on the Thursday 24th July at Australian Institute of Management (AIM), Level 2, 7 Macquarie Place Sydney. The breakfast will be covering mobile payments, ibeacons and most importantly mobile conversions. Kelly Slessor, CEO of BanterMob and a Mobile Marketing Strategy and Implementation Specialist will.......


8 Top Tips for Mobile

8 Top Tips for Mobile

Optimise – optimise for mobile; your website, your campaigns, your social media. Make sure it all works on mobile. With more than 30% of traffic now coming through a mobile device that’s a lot of customers that you are ignoring. Speed – the number one complaint we see in the app store related to how slow mobile apps are. Getting to where you want to go on a mobile quickly, is key to you engaging with a brand or organisation. Ensure your mobile sites or apps allow the user to do what they want to quickly.......


Will iBeacons Change Retail?

Will iBeacons Change Retail?

There’s a new technology in town and it’s coming to find you – at least that’s what retailers are hoping anyway. Many retailers are expressing interest in iBeacons, the latest technology touted as being the solve-all solution for the retail industry. The devices, which are Apple’s own version of Bluetooth Low Energy devices that transmit via low power radio technology over short distances, are causing quite a stir to retailers wanting to physically and mentally get closer to their customers than ever, since they are effectively a GPS for the retailer to keep track of the customer when in or near their store.......


Can we design apps for the 5 senses

Can we Design Mobile Experiences for the Five Senses?

I have just finished listening to Jinsop Lees Ted Talk, designing for the 5 senses. It prompted me to consider how well we are designing mobile experiences for the 5 senses. According to Jinsop Lees, if we can enhance one or more of the sensory experiences then we can improve the overall experience. So how are we tracking in mobile design?............


Back To The (Mobile) Future

Back To The (Mobile) Future

Australia has the third highest mobile penetration in the world, only marginally behind Japan and Korea, so some would argue the future is already here or that we should at least be leading it. Although I think there is still an awful lot of work required to embrace the present, there are certainly some big advances ahead. I’ll try and break these down into what I think are some of the most significant........


In conversation with Kelly Slessor

In Conversation With | Kelly Slessor

“In Conversation With” is a series of interviews filmed exclusively for Little Black Dress Group members featuring women in business – empowered and successful women who are an inspiration to others. Businesswomen who willingly share their knowledge and insight to the benefit of others. Women who are following their own dreams and individual versions of success......


Best applications for children in the holidays

Apply Yourself

I don't know about you, but in our part of the country at least it's the last weekend of the school holidays and I admit - I am just about at the end of my tether. For parents everywhere, especially working parents, school holidays provide a set of challenges that leave them tearing their hair out - how to entertain the kids without simply parking them in front ....


Take Your Tablets

Take Your Tablets

The use of tablets in-store is on the increase for smart retailers - and there are several very good reasons why. Not only can they be used to drive engagement, but they also are having a direct effect on sales and on staff knowledge. Here are five hard-hitting reasons to mobilise your shopfront now and not wait for others to capitalise on the innovations that are available now....


Get Your Motor Running

Get Your Motor Running

This month Google made a strong pronouncement about mobile-ready websites, stating that they will possibly be demoting sites that are not 'mobile-friendly' or configured correctly for mobiles. Although they have said the demotion 'will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly' it just shows the power of the ....



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