Mobile Purchasing Technology - with more people going cashless, the need for speedy card transactions is more than ever paramount in everyday retail - Kelly Slessor's article on Mobile Purchasing Technology was recently published......
iPhone 6 rumours There’s been no leaks and no announcement from Apple to date however there’s a huge amount of speculation around the next iphone launch. According to the SMH the iphone 6 could be hitting our shores in August 2014. One thing that is commonly accepted is that the new device will have a bigger screen size of 4.7 inches and 5.5 inches......
Point Of Sale and mobile payments at present do not go hand in hand. Retailers seem to feel that there is perhaps too much technology to consider – cloud wallets, NFC, QR codes et al – to make it viable. But clearly, with exceptions to the rule such as Starbucks showing, it is not about technological difficulties; it is about finding a solution for the customer, and making the most of an opportunity.....
WE all knew it, and now the science is in: Mobile banking is rubbish. By the end of 2013, more Australians are predicted to be using their mobile phones to do banking than their desktop computers, but research released this week shows they are increasingly dissatisfied with the offerings from financial institutions....
Mobile Marketing Breakfast for Retailers 21st February 7.30 am - 9.00 am, Level 13, 60 Margaret St Sydney NSW 2000With some retailers experiencing over 40% of traffic coming from mobile devices during Christmas 2012, it definitely was the biggest year mobile retail has ever seen. Kelly Slessor, CEO of BanterMob (Mobile Marketing Strategy and Implementation) ...
Actually, strictly speaking, in Australia at least, not everyone is doing it. Doing what I hear you ask? Doing the smart thing in the current retail climate is my answer - engaging in building an effective full m-commerce website. Unlike the US, where m-commerce is considered de rigeur, Australian retailers are yet to get with the profit making program and understand exactly what having a mobile reactive website means....
It should be increasingly clear to retailers that there is a definite value-add in mobile sites - but just in case the message isn't getting through, let me back it up for you with some facts and figures. At Christmas 2012, some retailers experienced over 40% of traffic coming from mobile devices....
DOES the thought of a packed shopping centre make you break out into a sweat? Do not fear, you can avoid those painful queues. You can shop from home, on the bus or pretty much anywhere if you use your smartphone or tablet.
This week I'll be presenting at the Fifth Annual ‘Future of Digital: Forecasts and Predictions for 2013’, giving you insights into what the new year will bring and the opportunities and challenges our industry will face....