Tag: mobile applications


8 Top Tips for Mobile

8 Top Tips for Mobile

Optimise – optimise for mobile; your website, your campaigns, your social media. Make sure it all works on mobile. With more than 30% of traffic now coming through a mobile device that’s a lot of customers that you are ignoring. Speed – the number one complaint we see in the app store related to how slow mobile apps are. Getting to where you want to go on a mobile quickly, is key to you engaging with a brand or organisation. Ensure your mobile sites or apps allow the user to do what they want to quickly.......


Will iBeacons Change Retail?

Will iBeacons Change Retail?

There’s a new technology in town and it’s coming to find you – at least that’s what retailers are hoping anyway. Many retailers are expressing interest in iBeacons, the latest technology touted as being the solve-all solution for the retail industry. The devices, which are Apple’s own version of Bluetooth Low Energy devices that transmit via low power radio technology over short distances, are causing quite a stir to retailers wanting to physically and mentally get closer to their customers than ever, since they are effectively a GPS for the retailer to keep track of the customer when in or near their store.......


Can we design apps for the 5 senses

Can we Design Mobile Experiences for the Five Senses?

I have just finished listening to Jinsop Lees Ted Talk, designing for the 5 senses. It prompted me to consider how well we are designing mobile experiences for the 5 senses. According to Jinsop Lees, if we can enhance one or more of the sensory experiences then we can improve the overall experience. So how are we tracking in mobile design?............


Back To The (Mobile) Future

Back To The (Mobile) Future

Australia has the third highest mobile penetration in the world, only marginally behind Japan and Korea, so some would argue the future is already here or that we should at least be leading it. Although I think there is still an awful lot of work required to embrace the present, there are certainly some big advances ahead. I’ll try and break these down into what I think are some of the most significant........


In conversation with Kelly Slessor

In Conversation With | Kelly Slessor

“In Conversation With” is a series of interviews filmed exclusively for Little Black Dress Group members featuring women in business – empowered and successful women who are an inspiration to others. Businesswomen who willingly share their knowledge and insight to the benefit of others. Women who are following their own dreams and individual versions of success......


Get Your Motor Running

Get Your Motor Running

This month Google made a strong pronouncement about mobile-ready websites, stating that they will possibly be demoting sites that are not 'mobile-friendly' or configured correctly for mobiles. Although they have said the demotion 'will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly' it just shows the power of the ....


Future of Mobile Payments

Retail Therapy

Point Of Sale and mobile payments at present do not go hand in hand. Retailers seem to feel that there is perhaps too much technology to consider – cloud wallets, NFC, QR codes et al – to make it viable. But clearly, with exceptions to the rule such as Starbucks showing, it is not about technological difficulties; it is about finding a solution for the customer, and making the most of an opportunity.....


Apps Disappoint Despite Vast Tech Spend

Apps Disappoint Despite Vast Tech Spend

The problems consumers have encountered with mobile banking applications may inform the financial services industry as it looks to produce its own investment and superannuation apps. According to BanterMob director of mobile marketing and strategy Kelly Slessor, the wealth creation sector is not as advanced as the transactional banking sector....


Mobile Banking Applications Report 2013

Mobile Banking Applications Report 2013

BanterMob has today published a report on the state of the mobile banking applications. The report is the first to analyse more than 42,000 user ratings and 2000 Australian consumer reviews of mobile banking applications. The report shows high levels of customer dissatisfaction with current banking applications but also highlights the huge opportunities for banks in mobile application design and development.


5 apps to get you fit and healthy this summer

Five Apps to Get you Fit and Healthy for Summer

WITH summer just weeks away, the countdown for that beach-ready body has begun. But many of us can't afford a personal trainer and, with life increasingly busy, we struggle to get to the gym. But don't worry, there's an app for that. If you are new to exercise and find it difficult to get started, or simply need help counting the calories, developers have come up with ways to help.



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