Digital Stars: All roads lead to Mobile
27 Mar 2012
If you attended Ad:tech this year then mobile would be a word that you are very familiar with, as it was the focus of many of the seminars. We learned a great deal about the growing importance of the role of mobile, and particularly the user journey provided by brands on mobile platforms.
We have all heard it before, and it looks as though we are set to continue to hear ‘this is the year of mobile’ However with impressive statistics like 80% of consumers watching TV with a mobile device in their hands it would be foolish to not try to understand and map what kind of mobile experience you are providing your consumer.
Read the full article here: B&T.