Needs something done? There’s always an app for that – or so the joke goes. But not all apps are created equal. The key to success? Get personal. On this episode of Xero Gravity, I talk about what people want in an app, whether you need one, and what’s coming in the future. Listen here >>
It’s a screen, screen, screen world. And this is only the beginning. In this episode of The CMO Show, Kelly Slessor joins Mark and JV in the studio to share insights from her recent Westfield Study Tour, as well as expert advice on the world of screen-based technology and innovation. The crucial point of mobile marketing actually occurs a mere eight seconds into interaction, says Slessor. “We will...
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Each year, the release of the Mary Meeker report provides us with a detailed review of online trends. Although some of the data is from the US, the trends discussed can certainly be seen in the Australian and international market. The report is 213 pages, with a strong focus on mobile and retail, and we have selected key slides to provide an overview of where...
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DALLAS, NEW YORK, LONDON, PARIS Follow me on the Westfield Retail Study Tour for the next two weeks, as we visit the world’s most iconic retail destinations. Twitter: @bantermm LinkedIn: Kelly Slessor DALLAS – home to iconic big box retailers such as Neiman Marcus, JC Penney and Fossil NEW YORK – from the funky, edgy stores of Brooklyn to the stylish luxury of Madison Ave...
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People connect with you, not what you do. View my latest Slideshare on the state of digital, and how to create digital engagement.
"Before the last update my iPod didn't smell. Now it does because snapcrap, bring back the snapchat that put chat in and leave it at that. I get you want to make the app "cool" and continually add new things, but what's being added are essentially so pointless to the app itself......
Kelly Slessor, talking Artificial Intelligence, AR, VR, iBeacons, Embedded Trust and Haptic Technologies with the team at Hewlett-Packard.
1. IN-APP CUSTOMER SERVICE Mobile isn’t just another channel; it’s a platform where investments in customer experience and personalisation can multiply revenue. Imagine being able to ask people questions whilst you are shopping within an app? Well, now you can.....
Kelly recently shared her thoughts on the state of mobile and the best Christmas shopping apps with news.com.au. Below is the list of the top six. To read the full article click here >> 1. CATCH OF THE DAY Ms Slessor says this is “probably Australia’s number one shopping app at the moment”, with more than 3700 reviews and an average 4.5 star Apple store rating.....
In November, Bantermob's Director Kelly Slessor was invited to speak at AIMIA's Women in Tech series alongside industry leaders including: - Nicole Sheffield, CEO NewsLifeMedia - Alison Hughes, Head of Digital Delivery VirginMoney - Elizabeth Eastland, CEO and Founder iAcceralate - Claire Linton Evans, Head Publicist Held as a short TED style curated event, here are the top tips that were shared;.....