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Can we design apps for the 5 senses

Can we Design Mobile Experiences for the Five Senses?

I have just finished listening to Jinsop Lees Ted Talk, designing for the 5 senses. It prompted me to consider how well we are designing mobile experiences for the 5 senses. According to Jinsop Lees, if we can enhance one or more of the sensory experiences then we can improve the overall experience. So how are we tracking in mobile design?............


Back To The (Mobile) Future

Back To The (Mobile) Future

Australia has the third highest mobile penetration in the world, only marginally behind Japan and Korea, so some would argue the future is already here or that we should at least be leading it. Although I think there is still an awful lot of work required to embrace the present, there are certainly some big advances ahead. I’ll try and break these down into what I think are some of the most significant........


In conversation with Kelly Slessor

In Conversation With | Kelly Slessor

“In Conversation With” is a series of interviews filmed exclusively for Little Black Dress Group members featuring women in business – empowered and successful women who are an inspiration to others. Businesswomen who willingly share their knowledge and insight to the benefit of others. Women who are following their own dreams and individual versions of success......


Best applications for children in the holidays

Apply Yourself

I don't know about you, but in our part of the country at least it's the last weekend of the school holidays and I admit - I am just about at the end of my tether. For parents everywhere, especially working parents, school holidays provide a set of challenges that leave them tearing their hair out - how to entertain the kids without simply parking them in front ....


Take Your Tablets

Take Your Tablets

The use of tablets in-store is on the increase for smart retailers - and there are several very good reasons why. Not only can they be used to drive engagement, but they also are having a direct effect on sales and on staff knowledge. Here are five hard-hitting reasons to mobilise your shopfront now and not wait for others to capitalise on the innovations that are available now....


Get Your Motor Running

Get Your Motor Running

This month Google made a strong pronouncement about mobile-ready websites, stating that they will possibly be demoting sites that are not 'mobile-friendly' or configured correctly for mobiles. Although they have said the demotion 'will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly' it just shows the power of the ....


Future of Mobile Payments

Retail Therapy

Point Of Sale and mobile payments at present do not go hand in hand. Retailers seem to feel that there is perhaps too much technology to consider – cloud wallets, NFC, QR codes et al – to make it viable. But clearly, with exceptions to the rule such as Starbucks showing, it is not about technological difficulties; it is about finding a solution for the customer, and making the most of an opportunity.....


Australian Banks Need to Embrace Mobile Applications: Study

Australian Banks Need to Embrace Mobile Applications: Study

WE all knew it, and now the science is in: Mobile banking is rubbish. By the end of 2013, more Australians are predicted to be using their mobile phones to do banking than their desktop computers, but research released this week shows they are increasingly dissatisfied with the offerings from financial institutions....


Apps Disappoint Despite Vast Tech Spend

Apps Disappoint Despite Vast Tech Spend

The problems consumers have encountered with mobile banking applications may inform the financial services industry as it looks to produce its own investment and superannuation apps. According to BanterMob director of mobile marketing and strategy Kelly Slessor, the wealth creation sector is not as advanced as the transactional banking sector....



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