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Shiny stuff or problem solving, next up in tech…

Shiny stuff or problem solving, next up in tech…

Technology is evolving at alarming rate and many of us are struggling to keep up with new and emerging platforms. The introduction of drones, Virtual Reality, Artificial Intelligence and 3D printing, are beginning to shape how customers behave and interact with brands. We are in one of the most innovative periods of all time, in fact Ray Kurzweil said “We won’t experience 100 years of...

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The Future is Apple Pay

The Future is Apple Pay

Despite the reluctance from the big four banks to share fee margins, Apple Pay is coming to our shores in due time and there is little they will be able to do to prevent it. The reason? Consumer demand. In the US, Walmart launched ‘CurrentC’ (MCX (Merchant Customer Exchange) in partnership with RCB Bank.....


10 Things You Need to Know About Apple Pay

10 Things You Need to Know About Apple Pay

It’s over a year now since Apple CEO Tim Cook announced the launch of Apple Pay. Although we are yet to adopt in Australia, it’s not far away. To get you up to speed, here are the ten things you need to know about Apple Pay. 1. The Apple Pay system allows customers to pay with their iPhone (6 or 6 Plus), or Apple Watch....


Mobile Purchasing Technology

Mobile Purchasing Technology

Mobile Purchasing Technology - with more people going cashless, the need for speedy card transactions is more than ever paramount in everyday retail - Kelly Slessor's article on Mobile Purchasing Technology was recently published......


The Mobile Morning Break - May

The Mobile Morning Break | May

iPhone 6 rumours There’s been no leaks and no announcement from Apple to date however there’s a huge amount of speculation around the next iphone launch. According to the SMH the iphone 6 could be hitting our shores in August 2014. One thing that is commonly accepted is that the new device will have a bigger screen size of 4.7 inches and 5.5 inches......


Back To The (Mobile) Future

BanterMob Mobile Marketing Retailers Breakfast

Thursday 24th July, 7.30am The BanterMob Mobile Marketing Retailers Breakfast will take place on the Thursday 24th July at Australian Institute of Management (AIM), Level 2, 7 Macquarie Place Sydney. The breakfast will be covering mobile payments, ibeacons and most importantly mobile conversions. Kelly Slessor, CEO of BanterMob and a Mobile Marketing Strategy and Implementation Specialist will.......


8 Top Tips for Mobile

8 Top Tips for Mobile

Optimise – optimise for mobile; your website, your campaigns, your social media. Make sure it all works on mobile. With more than 30% of traffic now coming through a mobile device that’s a lot of customers that you are ignoring. Speed – the number one complaint we see in the app store related to how slow mobile apps are. Getting to where you want to go on a mobile quickly, is key to you engaging with a brand or organisation. Ensure your mobile sites or apps allow the user to do what they want to quickly.......


Will iBeacons Change Retail?

Will iBeacons Change Retail?

There’s a new technology in town and it’s coming to find you – at least that’s what retailers are hoping anyway. Many retailers are expressing interest in iBeacons, the latest technology touted as being the solve-all solution for the retail industry. The devices, which are Apple’s own version of Bluetooth Low Energy devices that transmit via low power radio technology over short distances, are causing quite a stir to retailers wanting to physically and mentally get closer to their customers than ever, since they are effectively a GPS for the retailer to keep track of the customer when in or near their store.......



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