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Why great apps make it personal

Why great apps make it personal

Needs something done? There’s always an app for that – or so the joke goes. But not all apps are created equal. The key to success? Get personal. On this episode of Xero Gravity, I talk about what people want in an app, whether you need one, and what’s coming in the future. Listen here >>  


The CMO Show: Mobile marketing is the new black with Kelly Slessor

The CMO Show: Mobile marketing is the new black with Kelly Slessor

It’s a screen, screen, screen world. And this is only the beginning. In this episode of The CMO Show, Kelly Slessor joins Mark and JV in the studio to share insights from her recent Westfield Study Tour, as well as expert advice on the world of screen-based technology and innovation. The crucial point of mobile marketing actually occurs a mere eight seconds into interaction, says Slessor. “We will...

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Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s 2016 Internet Trends Report

Each year, the release of the Mary Meeker report provides us with a detailed review of online trends. Although some of the data is from the US, the trends discussed can certainly be seen in the Australian and international market. The report is 213 pages, with a strong focus on mobile and retail, and we have selected key slides to provide an overview of where...

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Photo Diary, Westfield Retail Study Tour

Photo Diary, Westfield Retail Study Tour

DALLAS, NEW YORK, LONDON, PARIS Follow me on the Westfield Retail Study Tour for the next two weeks, as we visit the world’s most iconic retail destinations. Twitter: @bantermm LinkedIn: Kelly Slessor DALLAS – home to iconic big box retailers such as Neiman Marcus, JC Penney and Fossil NEW YORK – from the funky, edgy stores of Brooklyn to the stylish luxury of Madison Ave...

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Shiny stuff or problem solving, next up in tech…

Shiny stuff or problem solving, next up in tech…

Technology is evolving at alarming rate and many of us are struggling to keep up with new and emerging platforms. The introduction of drones, Virtual Reality, Artificial Intelligence and 3D printing, are beginning to shape how customers behave and interact with brands. We are in one of the most innovative periods of all time, in fact Ray Kurzweil said “We won’t experience 100 years of...

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Creating Digital Engagement

Creating Digital Engagement

People connect with you, not what you do. View my latest Slideshare on the state of digital, and how to create digital engagement.  


Top 10 Funniest App Reviews

Top 10 Funniest App Reviews

"Before the last update my iPod didn't smell. Now it does because snapcrap, bring back the snapchat that put chat in and leave it at that. I get you want to make the app "cool" and continually add new things, but what's being added are essentially so pointless to the app itself......


3 Trends to Watch Out For In 2016

3 Trends to Watch Out For In 2016

1. IN-APP CUSTOMER SERVICE Mobile isn’t just another channel; it’s a platform where investments in customer experience and personalisation can multiply revenue. Imagine being able to ask people questions whilst you are shopping within an app? Well, now you can.....


The Christmas shopping apps that won’t drive you crazy

The Christmas shopping apps that won’t drive you crazy

Kelly recently shared her thoughts on the state of mobile and the best Christmas shopping apps with news.com.au. Below is the list of the top six. To read the full article click here >> 1. CATCH OF THE DAY Ms Slessor says this is “probably Australia’s number one shopping app at the moment”, with more than 3700 reviews and an average 4.5 star Apple store rating.....



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