Apps Disappoint Despite Vast Tech Spend

Apps Disappoint Despite Vast Tech Spend
22 Apr 2013

The problems consumers have encountered with mobile banking applications may inform the financial services industry as it looks to produce its own investment and superannuation apps.

 

According to BanterMob director of mobile marketing and strategy Kelly Slessor, the wealth creation sector is not as advanced as the transactional banking sector.

 

“Most of the apps are superannuation calculators and they don’t offer a great user experience, because they are not going to be used very regularly,” she said.

 

A new report by mobile marketing specialist BanterMob revealed that banking apps are falling short of consumer expectations.

 

To read the full article click here: Financial Standard.

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