Monthly Archives: June 2016


The CMO Show: Mobile marketing is the new black with Kelly Slessor

The CMO Show: Mobile marketing is the new black with Kelly Slessor

It’s a screen, screen, screen world. And this is only the beginning. In this episode of The CMO Show, Kelly Slessor joins Mark and JV in the studio to share insights from her recent Westfield Study Tour, as well as expert advice on the world of screen-based technology and innovation. The crucial point of mobile marketing actually occurs a mere eight seconds into interaction, says Slessor. “We will...

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Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s 2016 Internet Trends Report

Each year, the release of the Mary Meeker report provides us with a detailed review of online trends. Although some of the data is from the US, the trends discussed can certainly be seen in the Australian and international market. The report is 213 pages, with a strong focus on mobile and retail, and we have selected key slides to provide an overview of where...

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