Monthly Archives: March 2014


Will iBeacons Change Retail?

Will iBeacons Change Retail?

There’s a new technology in town and it’s coming to find you – at least that’s what retailers are hoping anyway. Many retailers are expressing interest in iBeacons, the latest technology touted as being the solve-all solution for the retail industry. The devices, which are Apple’s own version of Bluetooth Low Energy devices that transmit via low power radio technology over short distances, are causing quite a stir to retailers wanting to physically and mentally get closer to their customers than ever, since they are effectively a GPS for the retailer to keep track of the customer when in or near their store.......