Monthly Archives: January 2013


Everybody’s Doing it Why Aren’t You?

Everybody’s Doing it Why Aren’t You?

Actually, strictly speaking, in Australia at least, not everyone is doing it. Doing what I hear you ask? Doing the smart thing in the current retail climate is my answer - engaging in building an effective full m-commerce website. Unlike the US, where m-commerce is considered de rigeur, Australian retailers are yet to get with the profit making program and understand exactly what having a mobile reactive website means....


We Heart Mobile: Strategies For Valentine’s And Beyond

We Heart Mobile: Strategies For Valentine’s And Beyond

It should be increasingly clear to retailers that there is a definite value-add in mobile sites - but just in case the message isn't getting through, let me back it up for you with some facts and figures. At Christmas 2012, some retailers experienced over 40% of traffic coming from mobile devices....